Who we are
We’ve been designing and building developer adoption strategies for leading web3 organisations since 2015. Through our onboarding and learning journeys, we’ve minted thousands of developers.
Our diverse team covers the whole spectrum of developer adoption strategy and management. We're developers, business strategists, marketers, and blockchain educators.
Who we work with
We are fortunate to have worked with a wide variety of clients and partners from different industries over the past eight years, including ecosystem stewards, institutions, and developer-enabled appchains.
What Drives Us?
We are excited to work with partners who share our core values regarding the ethical and sustainable application of blockchain technologies. Our initial conversations are focused on arriving at a shared understanding of principles and purpose.
We believe in the value of a long-term and whole-ecosystem view
We recognise that solutions based on short-term thinking don't just impact how new technologies are applied, they undermine the potential of the wider ecosystem of which they are a part. This enables us to help you design strong strategic interventions, but it also means taking responsibility for the future consequences of current decisions, and for addressing externalities.
We believe ethics is a moral imperative—and a practical necessity
Decentralised technologies are fundamentally social. Without a shared set of ethics and norms, our experiments in mass coordination are bound to fail. This is true at every level of web3 projects, from programming to governance.
We believe a healthy ecosystem is a diverse one
As any biologist will tell you, a monoculture is an ecosystem on the verge of collapse. This is why we don’t advocate for any one blockchain or protocol. For the same reason, we believe it is crucial to bring a wide range of perspectives and lived experiences to web3. This will only become more important as the industry grows.
We believe in building bridges to other fields
We work to communicate a balanced view of the benefits of web3 to other fields, but also to bring ideas in from the outside. We see this as critical for the development of web3 in the future, as it moves towards more real-world use cases. Likewise, web3 technologies have the capacity to solve many of the gnarly coordination, automation, and scaling problems that plague traditional industries.
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